20 Jul 2010 |
Labels: QR Codes, Mobile Marketing
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If you haven't heard about or seen QR codes yet, you probably will soon. The QR ("Quick Response") code—also referred to as mobile tagging—was developed by the Japanese firm Denso-Wave in 1994, and is commonly used in Japan. They allow you to store information—a contact vCard, a web link, destination maps, etc.—within a two dimensional bar code that can be scanned and read using your mobile device's camera. There are lots of possibilities: on business cards or other marketing materials, on signs, or even in video. In 2007, the band Pet Shop Boys used QR codes in one of their music videos to direct viewers to issue-related information online. You'll need an appropriate mobile app, of course. There are several available, and if you do a quick Google search of "QR code reader" and the type of device you have – iPhone, Droid, etc.—you should be able to find the one that's right for you. Then it's just a matter of point-and-shoot. The software will read the information bar-code and deliver it up on your device (then you just click on the URL, add the contact info to your Contacts, etc.). And, there are LOTS of sites out there that you can use to generate the codes. I used this site and created the following:
Once you have the app, just point it at the screen and take a picture – see what you get! Comments (0)
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David Irish
Senior
Vice President
Frost Miller Group
One thing about our business that has not changed is deadlines. Focused on operations, David keeps every project that comes through Frost Miller on track, which is no easy feat. He uses the details of each unique project to select appropriate vendors, develop schedules, and prepare budgets to make sure we’re providing the best prices and the best service to our clients. David earned his bachelor’s degree from the University of Maryland and a masters of science in marketing from University of Maryland University College Graduate School of Management and Technology and is a member of IAEE. Business aside, if you need information on movies, 80s music, or zorbing, Dave's your guy.
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