Forget about your waistline! Why not make this year’s resolution to reduce your carbon footprint? And, what easier way to do so then changing the way you are printing your organization’s materials?

There are LOTS of different ways to do this – choice of printers, choice of paper, choice of ink… you name it. I’ve outlined a few things to consider when looking at the various options so you know just how green you’re going.

OK, so your paper has “recycled content” – many do – but are your printer and/or the paper you’re printing on FSC or SFI-certified? The Forest Stewardship Council promotes responsible forest management globally by certifying forest products that meet the most rigorous standards in the world. Like the FSC, the Sustainable Forestry Initiative® promotes the use of responsibly-sourced forest products.

And, what about chlorine? Be aware that not all “Chlorine Free” paper is created equal.

The good:

Total Chlorine Free (TCF) - has not been exposed to any forms of chlorine during the bleaching stages

Process Chlorine Free (PCF) – is made from recycled fiber that has not been re-bleached with any chlorine-based bleach

The bad:

Elemental Chlorine Free (ECF) - is bleached with chlorine compounds, therefore still producing dioxin. It does not use chlorine in its elemental form (chlorine gas), hence the name Elemental Chlorine Free.

(A full explanation of the various paper bleaching processes can be found on the Conservatree site.)

Finally, don’t forget the ink! Soy or vegetable-based inks are a far more eco-friendly alternative to traditional petroleum-based inks. Digital printing, which uses non-toxic toner, produces even less waste and is a great option for the lower-run print jobs.

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