19 May 2009 |
Labels: Public Relations
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Adding public relations to your marketing communications plan is a great way to promote your products and services. And now more than ever, marketers are starting to make more use of it. PR can be tricky, because you have to sell your message to a reporter who will decide if it's valuable for their audience. This week, Ad Age columnist Jonah Bloom wrote, With PR on the Rise, Here's a Refresher Course in the Basics, which discusses several points about earned media versus paid media. His recap of these PR principles reminds us all that the basics are where we'll find success. Comments (1)
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Elizabeth Johnson
Director of Public Relations & Content Development
Frost Miller Group
Whether it’s reaching new customers or targeting the media, Elizabeth takes concepts and puts them into words that speak to specific audiences. She’s created strong sales pieces for organizations in a variety of industries. Through her work in public relations, she establishes companies as recognized experts in their field by pitching story ideas to the media; creating supporting collateral; and utilizing the latest Web 2.0 technologies to deliver messages to the public. Her association background means she knows what members are looking for and can deliver that message. Elizabeth holds a degree in advertising from Penn State, so yes, every Monday in the fall we listen to a Nittany Lion football update. She maintains memberships in PRSA and IAEE.
Topics
- Social Media
- Content Management System
- Email Marketing
- Tradeshow
- Copywriting
- Public Relations
- Nonprofit
- Blogs
- Strategy
- International
- Design
- Direct Mail
- Branding
- Construction
- Podcasting
- QR Codes
- Mobile Marketing
- Customer Relations
- Customer Loyalty Programs
- Bethesda Chevy Chase Chamber of Commerce
- Seminars
- Digital Marketing
- Printing
- Going Green
- Paper
- Singletasking
- New Year's Resolutions
- Advertising
- Research
- Website
- Associations
- RFP
- Integrated Marketing
- Budget
- Hybrid Event
- Event Management
- Exhibiting
- IAEE
- Technology
- Web Analytics
- Management
- Online Newsroom
- Client News
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