21 Aug 2009 |
Labels: Tradeshow
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Last week, Tradeshow Week's quarterly report confirmed what many show organizers are already experiencing—there are fewer attendees and smaller exhibit halls this year. So how about promoting Quality over Quantity? You still have expert speakers, exhibitors with the latest industry innovations, and attendees who need to run their businesses efficiently. Sell your constituencies on the idea that an exhibitor's lead list might not set any records for its length, but it will contain valuable contacts that really need their services. And attendees will have more one-on-one time with exhibitors, speakers and colleagues to learn about new products and trends they can use to strengthen their businesses. Everyone will form the strong business relationships they need and really, isn't that what tradeshows are all about? Comments (0)
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Elizabeth Johnson
Director of Public Relations & Content Development
Frost Miller Group
Whether it’s reaching new customers or targeting the media, Elizabeth takes concepts and puts them into words that speak to specific audiences. She’s created strong sales pieces for organizations in a variety of industries. Through her work in public relations, she establishes companies as recognized experts in their field by pitching story ideas to the media; creating supporting collateral; and utilizing the latest Web 2.0 technologies to deliver messages to the public. Her association background means she knows what members are looking for and can deliver that message. Elizabeth holds a degree in advertising from Penn State, so yes, every Monday in the fall we listen to a Nittany Lion football update. She maintains memberships in PRSA and IAEE.
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