Frost Miller Group

06

Oct

2009

Cliches in Copywriting
Labels: Copywriting
Written by Elizabeth Johnson   
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Tom Musbach's article, The Most Annoying, Overused Words in the Workplace, on Yahoo! lists workplace overused buzzwords and suggests guidelines for judicious usage of such words.

While this advice refers to our speech, the same can be said for using clichés in advertising copy.  Writing with overused words or phrases actually weakens the copy. Readers tune out the message because they think they've heard it before. Replace clichés with less often used synonyms to make your copy more interesting, precise and engaging.

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written by joleng16, April 24, 2010
Marketing tip? If you are marketing locally, make sure to have your local numbers, addresses, etc. displayed prominently in your ad.

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Elizabeth Johnson 
Director of Public Relations & Content Development
 Frost Miller Group

Whether it’s reaching new customers or targeting the media, Elizabeth takes concepts and puts them into words that speak to specific audiences. She’s created strong sales pieces for organizations in a variety of industries. Through her work in public relations, she establishes companies as recognized experts in their field by pitching story ideas to the media; creating supporting collateral; and utilizing the latest Web 2.0 technologies to deliver messages to the public. Her association background means she knows what members are looking for and can deliver that message. Elizabeth holds a degree in advertising from Penn State, so yes, every Monday in the fall we listen to a Nittany Lion football update. She maintains memberships in PRSA and IAEE.

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