02 Nov 2009 |
Labels: Public Relations
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New media has given PR professionals more opportunities than ever to think outside the box. Last week's Ad Age article As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers reports on the ways companies circumvent traditional media and engage their audiences directly. The menu of opportunities is getting longer, but it's still a menu. Savvy PR professionals must study the options and select only those that are right for their organizations. Going into 2010, take a fresh look at your communications strategy and make a New Year's resolution to examine the plan regularly throughout the year to incorporate new applications. Comments (0)
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Elizabeth Johnson
Director of Public Relations & Content Development
Frost Miller Group
Whether it’s reaching new customers or targeting the media, Elizabeth takes concepts and puts them into words that speak to specific audiences. She’s created strong sales pieces for organizations in a variety of industries. Through her work in public relations, she establishes companies as recognized experts in their field by pitching story ideas to the media; creating supporting collateral; and utilizing the latest Web 2.0 technologies to deliver messages to the public. Her association background means she knows what members are looking for and can deliver that message. Elizabeth holds a degree in advertising from Penn State, so yes, every Monday in the fall we listen to a Nittany Lion football update. She maintains memberships in PRSA and IAEE.
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