Frost Miller Group

05

Mar

2010

Social Media Policy Part II- FMG’s Policy Includes…
Labels: Social Media
Written by Elizabeth Johnson   
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Frost Miller's policy is official, and, as I wrote in a post about developing our social media policy, I'm sharing the outcome. While each organization's policy is unique, here are the four main areas we found most important to include:
  • Use of All Online Media.
    We defined acceptable social media usage during work hours.
  • Company Content.
    We retained the right to approve all content created on behalf of the company and set limits on what that content can contain.
  • Personal Content.
    Personal means it's your own business right? Right. Except when you involve the company, so here we addressed issues that would relate to Frost Miller, such as user IDs, confidential company information, etc.
  • Comments.
    In addition to covering our social media accounts, we addressed comments on other people's blogs and forums as they relate to Frost Miller.

We also got a tip from one of our Twitter friends who suggests considering points from your hiring policy for inclusion in your social media policy.
So now we can check that off our To Do List, right? Wrong. Change is constant in social media, so we'll review this policy regularly to ensure we're still covering all of our bases and make updates accordingly.
Have another suggestion or need more social media policy advice? Leave a comment or follow us on Twitter @frostmiller and we'll talk!


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Elizabeth Johnson
Director of Public Relations & Content Development
Frost Miller Group


Whether it’s reaching new customers or targeting the media, Elizabeth takes concepts and puts them into words that speak to specific audiences. She’s created strong sales pieces for organizations in a variety of industries. Through her work in public relations, she establishes companies as recognized experts in their field by pitching story ideas to the media; creating supporting collateral; and utilizing the latest Web 2.0 technologies to deliver messages to the public. Her association background means she knows what members are looking for and can deliver that message. Elizabeth holds a degree in advertising from Penn State, so yes, every Monday in the fall we listen to a Nittany Lion football update. She maintains memberships in PRSA and IAEE.
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