We know social media is a great marketing tool for tradeshows. Once you start an account regular maintenance is the key to success. As you're planning the event, the Twitter account moves to last on your to-do list. The hardest part of regular tweeting is coming up with ideas for tweets. I've seen some great examples of tradeshow tweeting so I've compiled a list of topics you can use to promote your event on a regular, even daily, basis.

1. Deadlines and Dates: People have a lot to do and reminders don't hurt. Early registration deadlines, hotel deadlines, even exhibitor deadlines like priority periods, or speaker deadlines like call for papers.
2. Breaking News about the Event Program: Announce Keynote Speakers and sessions you've just added.
3. What Other People Say: ReTweet and reply to your followers' tweets about your show.
4. Ask questions: Poll your followers on the types of sessions they'd like to see at your show or technology they'd like to learn about.
5. Answer questions: If one person asks it, someone else probably wants to know too.
6. Specific Event Hashtag: Create and use a hashtag on your tweets and make sure your followers know what it is so that they can use it in their tweets!
7. Tweet-Up Details: You've all already formed a community before the show so set aside a space and time where tweeters can meet and network during the event.

Don't stop tweeting when the event starts. Keep attendees and non-attendees informed about the day's activities. I know your crazy busy, but nothing bothers me more than tweets that just stop cold turkey as soon as the show starts. Ok, maybe some things bother me more, but still, if you don't have the time to tweet, designate someone who does-just make sure your followers know someone else is handling the tweets in your absence.

1. Current Hot Sessions: Announce when and where hot topic sessions are taking place.
2. Updates: What happened during the annual business meeting or opening Keynote? Let everyone know!
3. Personal Notes: Comment about your chat with a big name in the industry.
4. Post Photos: Send out links to photos from last night's networking session or opening ceremony.

Get creative! Social media allows us freedom to invent new ways of marketing. Take advantage of the possibilities, and while you're at it, follow me on Twitter @frostmiller to tell me what you think.

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