Now that FMG has been maintaining its corporate blog for over a year, I thought I'd take a moment to reflect on a few things we've observed about blogging as a company. If you feel like your corporate blog is dragging, refresh your approach with these ideas.

• Spread the Wealth. Don't take the burden of maintaining the corporate blog all on yourself. The more bloggers you have, the less stress you have to produce (and produce, and produce) content and the more points of view you can share.
• It Takes a Cheerleader. It's hard to keep those bloggers blogging. We're all busy. We all have tons of other projects to work on so writing a blog post can become just another thing on the To Do list. To avoid this brings me to my next point...
• Write About Topics You Care About. It'll be easier to make time to write the posts, and they'll be easier to write and more interesting. Parcel out the topics to people based on their interests. For example, I love writing, PR and social media so those are my topics, while Kevin is all about strategy and focuses his attention there.
• Make an Editorial Calendar. Plan it out a little bit, so you're not always trying come up with your next brilliant topic and can just be brilliant instead.
• Consider Guest Bloggers. Bring in outside contributors to add expertise that complements your own.

We want to know how you keep your blog going. Please share your tips and suggestions with our readers!

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