Traditionally, photos and videos have been a pricey option for businesses when creating advertising or public relations messages. It involved hiring photographers and videographers and even models to capture that perfect shot. Luckily today we’ve traded “picture perfect” for “grassroots and down-to-earth”, but small businesses and B-to-B firms are always maximizing this option.

Here’s an example of a video podcast I just did for our client, Centennial. They built the world’s first recycled plastic train bridges and as interesting as it is to read about, it’s even cooler to see the train actually cross the bridge and hear from the inventor and builders. I took the footage myself and edited it on a (gasp!) PC. Sure, it doesn’t have the special effects of a Tom Cruise movie, but it doesn’t have to because it’s going on YouTube and blogs, not the silver screen.

Photos work much the same way. Setting up a photo gallery under your own account on searchable photo sites like Flickr and posting photos that you want people to view, or even want people to use on their blogs and articles, is easier than ever. They also spruce up your blog posts.

And all of this can be linked to your Facebook page and tweeted. This underutilized medium opens up a realm of possibilities for organizations of all types, so next time you have a story to tell, consider the best way to go about it—it just might be a 3-minute video.

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