Frost Miller Group

28

Jul

2010

Save a Tree, Use a USB
Written by Elizabeth Johnson   
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Paper press kits are so passé. I’m officially declaring the days of printing off bio sheets, fact sheets and press releases and stuffing them into company-logoed folders over. Loading all of your organization’s press information on USB drives makes more sense for several reasons:

  1. It’s a mobile electronic newsroom. Journalists and bloggers can easily access the information they want and copy and paste it for their articles.
  1. Photos and video files can be included in the press kit.
  1. PR pros can swap documents and files in and out as needed.
  1. The devices are small making them easily transportable and convenient for journalists to store and/or reuse.
  1. No more leftover press kits. Gone are the piles of paper lying around after an event with no relevant purpose. So you made more press kits than you needed. Simply save the USB drives for the next event and reload them with new information. How green and budget conscious is that?
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Elizabeth Johnson 
Director of Public Relations & Content Development
 Frost Miller Group

Whether it’s reaching new customers or targeting the media, Elizabeth takes concepts and puts them into words that speak to specific audiences. She’s created strong sales pieces for organizations in a variety of industries. Through her work in public relations, she establishes companies as recognized experts in their field by pitching story ideas to the media; creating supporting collateral; and utilizing the latest Web 2.0 technologies to deliver messages to the public. Her association background means she knows what members are looking for and can deliver that message. Elizabeth holds a degree in advertising from Penn State, so yes, every Monday in the fall we listen to a Nittany Lion football update. She maintains memberships in PRSA and IAEE.

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