08 Dec 2010 |
Labels: Tradeshow
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Last night, as Kevin and I followed a marching band from the IAEE opening general session to the opening night reception a few blocks away; we were handed beads, Hurricanes and doused with confetti. While not every city is known as a party city like New Orleans, every city does have its own characteristics it’s known for. Tradeshow organizers should think Remember that part of a tradeshow is the show! Make it interesting! Keep attendees guessing! They’ll welcome it after action-packed days learning in educational sessions and walking the exhibit hall floor! Comments (0)
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about the unique aspects of their destination city and work to incorporate little signs of the city into their events. How about a cheesesteak cook-off (with samples for the crowd) at a closing session in Philadelphia, or a presidential photo opportunity with Lincoln or Washington at the exhibit hall in Washington, DC, or a coffee-tasting break in Seattle? And CVBs (Convention and Visitor Bureaus) should be helping organizers connect with restaurant and entertainment services that can provide city-specific services. Little touches of creativity not only keep attendees engaged in your event while still experiencing the destination, but also help with marketing. Memorable moments will keep current attendees coming back and generate social media buzz that will create interest among potential future attendees.
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Elizabeth Johnson
Director of Public Relations & Content Development
Frost Miller Group
Whether it’s reaching new customers or targeting the media, Elizabeth takes concepts and puts them into words that speak to specific audiences. She’s created strong sales pieces for organizations in a variety of industries. Through her work in public relations, she establishes companies as recognized experts in their field by pitching story ideas to the media; creating supporting collateral; and utilizing the latest Web 2.0 technologies to deliver messages to the public. Her association background means she knows what members are looking for and can deliver that message. Elizabeth holds a degree in advertising from Penn State, so yes, every Monday in the fall we listen to a Nittany Lion football update. She maintains memberships in ASAE, NYSAE and IAEE.
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