01 Feb 2011 |
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I read this blog post—Five Reasons Why Facebook will Never Replace Your Website—and I can’t agree more. I shudder when people ask why they still need a website. In addition to all the good points, Maggie McGary makes, I would add the following thoughts for B-to-B companies. When it comes to connecting with customers who happen to be other businesses, things get a little challenging. Facebook doesn’t let you use your fan page like a personal page and interact with other businesses’ fan pages Still, a company Facebook fan page has many, many benefits and I do recommend B-to-B companies invest in them in conjunction with other social networks. It’s a great outlet for showing off your products and services and sharing your expertise and your industry’s news and trends. Rather than replacing your website, however, your Facebook page (and Twitter, YouTube, Flickr, etc) should all lead back to your website in a Hub and Spoke model. Your website—where you have complete control and gain SEO credit from search engines in your business name—should contain the most up-to-date and dynamic content. The content on your Facebook page should entice people to visit your site. Comments (0)
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. Sure, you say, those businesses are run by people who can like your fan page and vice versa. True, but many people use Facebook for personal use only and don’t want to make connections for their businesses there. Plus, what if those people leave? You still want a connection with the business.
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Elizabeth Johnson
Director of Public Relations & Content Development
Frost Miller Group
Whether it’s reaching new customers or targeting the media, Elizabeth takes concepts and puts them into words that speak to specific audiences. She’s created strong sales pieces for organizations in a variety of industries. Through her work in public relations, she establishes companies as recognized experts in their field by pitching story ideas to the media; creating supporting collateral; and utilizing the latest Web 2.0 technologies to deliver messages to the public. Her association background means she knows what members are looking for and can deliver that message. Elizabeth holds a degree in advertising from Penn State, so yes, every Monday in the fall we listen to a Nittany Lion football update. She maintains memberships in ASAE, NYSAE and IAEE.
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