
17 Feb 2011 |
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Two weeks ago, I wrote All Social Networks Lead to Your Website, sparked by my feelings on the limitations of Facebook for B-to-B marketers. Well, wouldn’t you know, Facebook was listening! (Thanks Mark). Last week, it made changes that addressed several of my concerns—allowing Facebook pages to interact as the company on other pages and view a newsfeed of the Facebook pages they like. These new tools are great and I’ve already used them on behalf of Frost Miller Group’s page by commenting on other pages. BUT. I still say your own company website is the hub of your digital marketing effort. The changes Facebook made just prove that you have no real control over your content on other sites. Next time, the changes Facebook or any other social networking site make could hurt rather than help your digital marketing strategy. So stay true to your hub and spoke model and continue to make your website content interesting, relevant and dynamic, and draw your audience to it through social networks. Comments (1)
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Whether it’s reaching new customers or targeting the media, Elizabeth takes concepts and puts them into words that speak to specific audiences. She’s created strong sales pieces for organizations in a variety of industries. Through her work in public relations, she establishes companies as recognized experts in their field by pitching story ideas to the media; creating supporting collateral; and utilizing the latest Web 2.0 technologies to deliver messages to the public. Her association background means she knows what members are looking for and can deliver that message. Elizabeth holds a degree in advertising from Penn State, so yes, every Monday in the fall we listen to a Nittany Lion football update. She maintains memberships in ASAE, NYSAE and IAEE.

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