Frost Miller Group

13

Apr

2011

3 Ways to Green Your Tradeshow with Carbon Offsets
Written by Elizabeth Johnson   
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Recently, our client, Potomac Valley Brick, offset the carbon emissions from its BrickStainable Awards Ceremony by purchasing carbon offsets from Enterprise Green Communities Carbon Offset Fund. The Fund helps low-income families find affordable green-housing. This got me thinking…large conferences and tradeshows are working to increase their sustainability efforts. Couldn’t they apply this practice to their events? I mean, we all know no matter how much paper is cut out of events, travel to events is hardly “green”.

I think it could be done in three ways:

  1. Attendees can decide if they want to offset their own travel to the event. Show managers would simply add an option for attendees and exhibitors to purchase a carbon offset on their registration forms. Then, the total amount offset can be announced at a general session.
  2. Show managers could estimate the total amount of carbon emissions for their show by averaging the number of miles participants travel and making an overall donation to cover that amount.
  3. Carbon Offsets make a great new sponsorship opportunity for exhibitors—particularly one who has a strong sustainability platform—to increase visibility in this area.

Are there any other ways your show is offsetting its carbon emissions?

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Elizabeth Johnson 
Director of Public Relations & Content Development
 Frost Miller Group

Whether it’s reaching new customers or targeting the media, Elizabeth takes concepts and puts them into words that speak to specific audiences. She’s created strong sales pieces for organizations in a variety of industries. Through her work in public relations, she establishes companies as recognized experts in their field by pitching story ideas to the media; creating supporting collateral; and utilizing the latest Web 2.0 technologies to deliver messages to the public. Her association background means she knows what members are looking for and can deliver that message. Elizabeth holds a degree in advertising from Penn State, so yes, every Monday in the fall we listen to a Nittany Lion football update. She maintains memberships in ASAE, NYSAE and IAEE.

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