
31 Oct 2011 |
Labels: Public Relations
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| You hope to never encounter your biggest PR nightmare, but if you do, it's best to be ready. That's why working with your PR team to prepare a crisis communications plan ahead of time is never a wasted exercise. Take the time to think about what possible scenarios might arise, who would need to be involved and how you'd handle the situation. And, just a reminder, we've got Edward Segal's How to Prepare Your Crisis Communication Plan posted on our website to get you started.
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Whether it’s reaching new customers or targeting the media, Elizabeth takes concepts and puts them into words that speak to specific audiences. She’s created strong sales pieces for organizations in a variety of industries. Through her work in public relations, she establishes companies as recognized experts in their field by pitching story ideas to the media; creating supporting collateral; and utilizing the latest Web 2.0 technologies to deliver messages to the public. Her association background means she knows what members are looking for and can deliver that message. Elizabeth holds a degree in advertising from Penn State, so yes, every Monday in the fall we listen to a Nittany Lion football update. She maintains memberships in ASAE, NYSAE and IAEE.

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