Is your organization guilty of any of these mistakes? Here's why you should change course today!

Stopping Tweeting/Blogging/Facebook Immediately After the Event. The event’s over, the marketing’s over! Not so fast! Social media marketing is a commitment. You’re establishing a dialogue with participants and they expect to chat with you regularly not just in the months before the event. Letting the conversation lapse weakens your social media ROI because your online friends will lose interest in you and might now come back when you decide to get back to it.

Not Live-Tweeting/Facebook Posting from the Event. Live tweeting serves three purposes, one it lets attendees at the event know what’s going on and where and is a great on-site marketing tool. Many people will follow your networks after arriving at the show and then continue following when they go home. Two, it’s easy for people to share what’s going on at your event. Three, it lets people not in attendance see what they’re missing- and perhaps encourage then to participate next time.

Only Sharing Promotional Content. Nobody likes the person who only talks about themselves at a party. And the same is true on social media. Interact with your connections. Ask (and answer) your followers/friends questions on Facebook, retweet their relevant content and engage them in conversation in addition to sharing your promotional information.

Not Establishing a Unique Twitter Hashtag and Promoting it to Your Followers. Hashtags are a way to bring people together around a particular topic who might not otherwise be linked. They can follow the entire conversation about your event and make new connections online that lead to in-person meet-ups and relationships.

Have any other social media marketing no-no’s event planner should know? Add them here!

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