10 Jan 2012 |
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I’ve haven’t blogged about online newsrooms in a while, but as I built the navigation for an association client’s new website’s newsroom, I got to thinking about how much associations can really benefit from a strong newsroom. Associations have just as much, if not more, incentive to make it easy for journalists to find information as corporations do since they are often “the voice” for their industry or caus Given that it’s January and we’re all into New Year’s resolutions—how about resolving to improve your newsroom this year? First, review its current status. Are all of the executive bios up-to-date? Logos current? Fact sheet accurate? Second, brainstorm new features. Are you creating podcasts, webcasts or videos? How about a repository of PSAs you’d like the media to run? Or a calendar of events and special occasions you’d like them to cover? And all those position papers, industry reports and white papers? Yep, you guessed it- great background information for journalists. Lastly, check in more than once a year. Do usually you post the latest press release and leave? Scan the other pages too, to make sure the content is as current as possible. Bottom line; make it easy for journalists to find what they need and they’ll rely on you as a regular source. Alright, I’m off to check my newsroom now… Comments (0)
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Elizabeth Johnson
Director of Public Relations & Content Development
Frost Miller Group
Whether it’s reaching new customers or targeting the media, Elizabeth takes concepts and puts them into words that speak to specific audiences. She’s created strong sales pieces for organizations in a variety of industries. Through her work in public relations, she establishes companies as recognized experts in their field by pitching story ideas to the media; creating supporting collateral; and utilizing the latest Web 2.0 technologies to deliver messages to the public. Her association background means she knows what members are looking for and can deliver that message. Elizabeth holds a degree in advertising from Penn State, so yes, every Monday in the fall we listen to a Nittany Lion football update. She maintains memberships in ASAE, NYSAE and IAEE.
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