Frost Miller Group

25

Apr

2009

Incorporating Web 2.0 into Event Marketing Campaigns
Labels: Social Media, Email Marketing, Tradeshow
Written by Elizabeth Johnson   
Share
Everyone uses e-mail. The 5th annual AttendTrend® study conducted by Jacobs, Jenner & Kent and Frost Miller Group found that 100 percent of tradeshow marketers are using email for attendee promotion. In addition, 38 percent of marketers say they use Web 2.0 tactics and 35 percent say they use Blogs to attract attendees.  The lightening speed in which new technology appears causes event marketers to evaluate and re-evaluate their marketing campaigns to keep up with the most effective tactics.

Below are descriptions of some popular Web 2.0 technologies.

Email is much more than a prospecting tool. Increase excitement among pre-registered attendees by using email to send them the latest event news, or Web 2.0 technology to connect exhibitors and attendees before the event which will provide them with a better event experience overall.

A Blog (web log) keeps attendees interested in an event for an extended period of time, but it takes commitment. The Blog should be updated regularly. Readers will check back often looking for new, interesting content and will lose interest if the Blog is not updated.

Participating in online communities are quickly becoming a more important part of business and a key way of catching the attention of the younger demographic. Sites like You Tube, LinkedIn, Twitter and Facebook attract millions of users, including the target audiences of events.  

Organizations are experimenting with flash videos and podcasts that contain interviews with speakers and industry leaders. These technologies offer news ways to provide more in depth experience of what the event will be like. Links to the flash video or podcast can easily be included in email messages to prospective attendees.


Comments (0)Add Comment
feedSubscribe to this comment's feed

Write comment

security code
Write the displayed characters


busy
 
lizjohnson_60x85 
Elizabeth Johnson 
Director of Public Relations & Content Development
 Frost Miller Group

Whether it’s reaching new customers or targeting the media, Elizabeth takes concepts and puts them into words that speak to specific audiences. She’s created strong sales pieces for organizations in a variety of industries. Through her work in public relations, she establishes companies as recognized experts in their field by pitching story ideas to the media; creating supporting collateral; and utilizing the latest Web 2.0 technologies to deliver messages to the public. Her association background means she knows what members are looking for and can deliver that message. Elizabeth holds a degree in advertising from Penn State, so yes, every Monday in the fall we listen to a Nittany Lion football update. She maintains memberships in PRSA and IAEE.

tutorial_210x135

An Intro to Joomla! CMS

Watch a short video introduction to one of the content management systems (CMS) we provide for clients.
Read more...

Talking Points Comments Policy

All comments are reviewed before posting. We welcome all opinions and will post comments that are written in a respectful manner. Blog comments should relate to the posted topic. We will not post comments that contain vulgar language; personal attacks of any kind; are offensive to any specific group; are spam, irrelevant, promotional, or off-topic; or make unsupported accusations. Comments do not reflect the opinion of Frost Miller Group, Inc. or its employees and do not indicate endorsement or approval of any product or service. This blog use policy is subject to change at any time.