It's always inspiring to see someone solve a problem in a win-win way. Evan Shubin (www.resultsdotnow.com/rn_bios.htm) has done this in the tradeshow industry with the launch of Exhibitor Invites (www.exhibitorinvites.com). 

After nearly 20 years in the tradeshow industry, both in management roles for major shows like CES and Graph Expo and as an industry consultant, Evan recognized the vexing problem show organizers face getting their exhibitors to participate in attendee promotion. Exhibitors typically are not comfortable sharing their client and prospect databases with show organizers - understandably, since the organizers interact with several of their competitors. However, exhibitors typically have better contact lists than most show organizers could ever compile.

That's where Exhibitor Invites solved this ongoing dilemma. The concept is relatively simple (Isn't it interesting how the best concepts usually are?): offer exhibitors the opportunity to send three emails to prospects announcing the show in which they will exhibit, using a secure third-party Web site to upload their prospect databases. The emails are co-branded with information about the show and information about the exhibitor. Exhibitors upload information onto an easy-to-use online interface, schedule the emails, and then essential click "send."

As easy as the concept sounds, the sophistication of the program that develops the emails is fairly complex, and results are phenomenal. For one of his show organizer clients, nearly 96% of the people who were sent exhibitor emails were not on the organizer's house list. That's a remarkable number of new people to expose to an event. Not surprisingly, show organizers are signing up for Exhibitor Invites in droves, and with results like these, it's easy to understand why.

Comments (0)

Subscribe to this comment's feed

Name

Email

Comment

smaller | bigger

Subscribe via email (registered users only)

I have read and agree to the Terms of Usage.

Write the displayed characters

Add Comment