In recent posts, I've discussed the importance of strategy, no matter which marketing tactic you employ. Strategic thinking is essential before your business engages in any type of digital marketing--especially social media--because the results are very public and very long lasting.

So where do you start with a social media strategy?

First read the social media guide, Mashable's, blog post HOW TO: Implement a Social Media Business Strategy. It offers five good tips to begin a strategy. Two of them really stood out to me:

• Determine your objectives. Figuring out what your organization wants to get out of its social media involvement will help you determine which networks to join, how much time spend on social media sites, and who to engage.
• Listen to the conversation already taking place. Listening before tweeting or blogging will help you identify the experts already in place, their audiences, and what they're discussing so that you can add your angle at the appropriate time and place. As social media strategist Eric Schwartzman puts it--It's like joining a conversation at a cocktail party. You wouldn't walk up to a group of people talking and start yelling about yourself.

And remember to contact your marketing partners. Your agency can lead your organization through establishing a social media strategy that fits into your overall marketing strategy and meets your goals and objectives.

Follow Frost Miller Group on Twitter http://twitter.com/frostmiller to see how we're implementing our strategy and join our discussion!

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