In the past couple months I have attended three exhibitions and conventions serving three different industries, and I have been left with one crystal clear observation – tradeshows are as strong as ever. There is reliable statistical evidence that, for the most part, attendance and exhibitor participation are down over the past two years; however what’s obvious is that the people who are attending are the right people. They are there to learn, buy and meet, and the knowledge being exchanged is vital to their success.

Tradeshows provide opportunities people just can’t get elsewhere. Nowhere else can they:

• learn all the important trends in their industry in one place in a compressed period of time
• see and experience the latest technologies
• network with so many people who impact their careers in one setting
• interact with industry leaders, be they association members or staff, or industry icons

It’s fun to see the energy and enthusiasm at these events. People’s faces light up when they walk on the exhibition floor for the first time. Good exhibitors both inform and entertain, and the ones who know what they’re doing always attract a crowd. Presenters and attendees interact at the workshops, seminars and sessions – regardless of the size. People talk amongst themselves about the news that is delivered in general sessions.

Tradeshows provide essential value to the attendees and exhibitors, and as long as that’s the case, they will continue to be a vital source of knowledge, interaction and sales for businesses.

Comments (1)

Subscribe to this comment's feed

Name

Email

Comment

smaller | bigger

Subscribe via email (registered users only)

I have read and agree to the Terms of Usage.

Write the displayed characters

Add Comment