Frost Miller Group

05

Jan

2010
Before We Start Your Creative Project
Labels: Design
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We think the best way to start any project is to know all of the parameters we can first before generating ideas. So here's a few basic steps that guide our process. I guess you could call it our "pre-design checklist for success."

Stay ahead of the "Jones's"

What do the design elements of the competition look like? Whenever possible, we avoid using the same colors that have been used by the competition. Especially if the audience is already familiar with the competition. Our goal is to develop projects that stand out from the crowd but also keep them relevant. The last thing we want is for someone to view our product and say, "That looks just like so and so."

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wrobinson_60x85

Whit Robinson
Sr. Graphic Designer
Frost Miller Group


Whit translates our clients’ needs into the design concepts we use throughout their campaigns. For more than 15 years, he's helped a variety of retail clients like Circuit City Stores, Carmax, and Shopko Stores, and B-to-B clients like Discovery Education achieve their goals. He uses his experience to produce everything—annual reports, trade show materials, identity systems, displays, web concepts, educational tools, ad campaigns, direct mail and more. He regularly directs photo shoots, researches stock photo options, and conducts press checks. Whit holds a degree in communication arts and design from Virginia Commonwealth University. He claims to love cooking, although we've never seen tasted any evidence of it around the office.

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