Frost Miller Group Drives Sales through PR
Firm Launches Public Relations Campaign for Portable Traffic Signal Company
BETHESDA, MD—April 28, 2008—Bethesda, MD-based Frost Miller Group has been retained by North America Traffic, a portable traffic signal manufacturer and distributor based in Ontario, Canada, to implement a public relations campaign.
North America Traffic recently changed its name from Remote Control Flagman to reflect its expanding product line as well as its growing international presence.
The first year of the campaign will focus on the United States market and will include a series of news releases and articles to introduce North America Traffic to the U.S. construction, government and military media and promote their expertise in this field.
"This is a great technological advancement for the construction industry," said Kevin Miller, president. "We're looking forward to presenting it to the U.S."
"It's exciting to introduce a product that has the potential to really enhance the construction industry," added Elizabeth Johnson, public relations writer for Frost Miller Group.
About Frost Miller Group
Since 1992, Bethesda, MD-based agency Frost Miller Group provides branding, marketing research, strategy, graphic design, copywriting, Web development, public relations, and media planning and placement. Among its clients are National Mining Association, The Electrical Alliance, Aircraft Owners and Pilots Association and Centennial Contractors Enterprises. More information is available at www.frostmiller.com.