Biochemists Bond with Frost Miller Group
American Society for Biochemistry and Molecular Biology retains business-to-business agency for subscription marketing
BETHESDA, MD—August 1, 2005—Bethesda, MD-based Frost Miller Group has been engaged by American Society for Biochemistry and Molecular Biology (ASBMB), a 12,000-member professional society, to market subscriptions to its journals to scientists and librarians nationwide.
The business-to-business agency will provide the society with end-to-end direct mail services, advertising and tradeshow exhibit design, and collateral materials.
“With the rise of ‘open access,’ marketing scientific
journals successfully is one of the biggest challenges facing associations
today,” says Kevin Miller, president. “We’re pleased ASBMB
has asked us to take that challenge on.”
About Frost Miller Group
Since 1992, Bethesda, MD-based business-to-business agency Frost Miller
Group has provided branding, marketing research, strategy, graphic design,
copywriting, Web development, public relations, and media planning and placement.
Among its clients are American Society for Microbiology, The Electrical
Alliance, Freddie Mac Foundation and Hensel Phelps Construction. Washington
Business Journal lists Frost Miller Group among the area’s top
25 advertising agencies. More information is available at www.frostmiller.com.