James to Chair DMAW's Association Day
BETHESDA, MD-August 11, 2005—Bob James, managing director of Frost Miller Group, will chair the Direct Marketing Association of Washington’s third annual Association Day, October 6, 2005, at Washington’s Marriott at Metro Center.
The one-day conference will focus on the most successful “go-to-market” strategies used by associations.
An expert faculty will explain how associations marshal proven techniques to capture the attention of ever-demanding members, buyers, consumers and lawmakers. The faculty will include senior executives from top trade and professional associations.
Included are executives from American Alliance for Health, Physical Education, Recreation and Dance; American Association for Clinical Chemistry; American Diabetes Association; American Society for Biochemistry and Molecular Biology; American Society for Microbiology; Association for Supervision and Curriculum Development; Consumer Electronics Association; National Broadcasters Association; National Council for Interior Design Qualifications; National Electrical Contractors Association; Smithsonian Institution; Society for Human Resource Management; and US Green Building Council.
AARP’s chief communications officer, Christine Donohoo, will deliver the opening keynote, “Why Marketing Matters Now.”
Other session topics will include “Marketing Conferences and Exhibitions: What’s Hot , What’s Not;” “Catalogs: New Directions in Product Sales;” “How Social Marketing Adds Value for Your Members;” “Promoting Certification: How to Milk a Cash Cow;” “Subscription Marketing: What Works Best;” and “Marketing Membership: Secrets of Success.”
A remarkable bonus for all conference participants are four intensive hour-long tutorials that will explore “Advanced DM Fundamentals,” presented by professors from Virginia Commonwealth University. In addition to the conference program, 20 providers of marketing services and supplies will exhibit their latest solutions at Association Day.
Conference-goers can pre-register for Association Day by
visiting www.dmaw.org.
About Frost Miller Group
Since 1992, Bethesda, MD-based business-to-business agency Frost Miller
Group has provided branding, marketing research, strategy, graphic design,
copywriting, Web development, public relations, and media planning and placement.
Among its clients are American Society for Microbiology, The Electrical
Alliance, Freddie Mac Foundation and Hensel Phelps Construction. Washington
Business Journal lists Frost Miller Group among the area’s top 25
advertising agencies. More information is available at www.frostmiller.com.
About Direct Marketing Association of Washington
(DMAW)
Alexandria, VA-based Direct Marketing Association of Washington (DMAW) is
the second largest regional direct marketing association in the US with
more than 1,500 members and chapters in Baltimore and Richmond. DMAW will
celebrate its 50th anniversary in December 2005.