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Associations

Article: 10 Conference Planning Lessons I Learned from the Middle East

I’ve never been one to shy away from a challenge, which probably earned me a reputation as the “Mikey” of the organization. “Let’s give that job to Barb, she can do it! “ When I was first promoted to oversee the Conference and Meeting Service...

Article: Marching On!

Our clients did some really big stuff last month. First, the Washington Building Congress held its 56th Craftsmanship Awards ceremony. In its

Article: Association Websites 101

I’ve had the unique opportunity recently to help launch a new website as both the COO of the association as well as the account strategist here at FMG. Launching a new website for any organization is no small feat and my experience with this p...

Article: Off to a Running Start!

Our clients do fascinating work in all sorts of different industry sectors. Each month, we’ll feature a few interesting news highlights here in our blog. In January, our clients started the New Year off running…some literally. APCO...

Article: Associations: Resolve to Beef Up Your Newsrooms This Year

I’ve haven’t blogged about online newsrooms in a while, but as I built the navigation for an association client’s new website’s newsroom, I got to thinking about how much associations can really benefit from a strong newsroom. Associations have just...

Article: Making the Switch

When getting to know new industry colleagues, I am always interested to learn the career path they took that led them to their current role as either an association or tradeshow/event professional.   9 times out of 10, the answer has never been t...

Article: Red Rover, Red Rover...it’s Time to Make your Tradeshow Exhibit Booth Over!

Achieving your new or revived exhibit booth is like playing a good-old game of red rover; brainstorming new ideas to get ahead of the other “team,”...

Article: The Right Way to Do Association Rebranding

We are nearing the conclusion of a comprehensive rebranding project for APCO International, the world’s largest organization of public safety communication professionals. For the most part, it has been the m...