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Article: 2012 Social Media Watch List

In the midst of all new technology and social media platforms being created these days, I want to briefly reflect on this year’s social media trends and how they will affect the marketing and PR realm in 2012.

Article: Gaining Online Attention through Blogger Relations

You’re likely familiar with the term, “media relations”. You and your PR team work with reporters to cultivate reciprocal relationships of sharing news and expert information. Strong, positive, trusting relationships take years to...

Article: It’s 3AM…Do You Know Who’s Reading Your Blog?

Now you do. In July, Google began testing real time stats for Blogger In Draft accounts. This is a gold mine of information about your blog! Real time stats show you: Your overall blog traffic Your most popular...

Article: Whispering Words of Wisdom after a Year in the Corporate Blogosphere

Now that FMG has been maintaining its corporate blog for over a year, I thought I'd take a moment to reflect on a few things we've observed about blogging as a company. If you feel like your corporate blog is dragging, refresh your approach with...

Article: Incorporating Web 2.0 into Event Marketing Campaigns (Part II- Blogging)

The 5th annual AttendTrend® study conducted by Jacobs, Jenner & Kent and Frost Miller Group found that 38% of tradeshow marketers say they use Web 2.0 tactics and 35% say they use blogs to attract attendees.