Construction
Article: Branding Centennial Contractors Enterprises
Recently, I wrote a post about the meaning of branding. Here is the second of two examples of the branding process.
Also labeled: Branding
Article: The Case for Social Media in Construction
It's not just idle chit chat or a waste of time. Millions of people access social networks every day to get real information. Some construction companies are making full use of social media's marketing benefits. If you're one of them, this...
Also labeled: Social Media
Article: What Makes You So Special?
I once sat down with a client to take notes for a corporate brochure we were producing for his mid-sized construction company. I launched into the "Marketing 101" drill, asking questions about the services his company provided, target audiences,...