Copywriting

Article: Writing in Active vs. Passive Voice

You know that one lesson from high school that made such an impression on you that you'll never forget it? For me, it happened in 11th grade English. For every paper we wrote we could not use more than 4 (yes, 4) "to be" verbs per 500...

Article: Cliches in Copywriting

Tom Musbach's article, The Most Annoying, Overused Words in the Workplace, on Yahoo! lists workplace overused buzzwords and suggests...