Copywriting

Article: Is it e-mail or email? Website or web site?

There’s an end in sight to the endless debate on the correct spelling of all of the new electronic words. The 2011 AP Stylebook comes out this month and they’ve given away a few secrets of the contents of the new edition on Twitter.  Quickly, here...

Article: Writing in Active vs. Passive Voice

You know that one lesson from high school that made such an impression on you that you'll never forget it? For me, it happened in 11th grade English. For every paper we wrote we could not use more than 4 (yes, 4) "to be" verbs per 500...

Article: Cliches in Copywriting

Tom Musbach's article, The Most Annoying, Overused Words in the Workplace, on Yahoo! lists workplace overused buzzwords and suggests...