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Digital Marketing

Article: Analyzing Your Website Traffic Made Easy

Issuing a press release and want to see if there was a correlation between the release date and your website's visitor traffic? Yes! Interested in knowing which pages of your site generate the most interest on a day-to-day basis? Of course. We all...

Article: All Social Networks Lead to Your Website (Part II)

Two weeks ago, I wrote All Social Networks Lead to Your Website, sparked by my feelings on the limitations of Facebook for B-to-B marketers. Well, wouldn’t you...

Article: All Social Networks Lead to Your Website

I read this blog post—Five Reasons Why Facebook will Never Replace Your Website—and I can’t agree more. I shudder when people ask why they...

Article: 5 Considerations for Event Digital Marketing Strategies

Rachael Wimberly’s article, “Report Indicates More Events Embracing Digital Media” in TSNN last week says 72% of show organizers expect to have a digital event strategy in place by the end of...

Article: Have you started using QR codes?

If you haven't heard about or seen QR codes yet, you probably will soon. The QR ("Quick Response") code—also referred to as mobile tagging—was developed by the Japanese fir...