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Email Marketing

Article: Step-By-Step Guide for Adding Space Around Images/Graphics in MagnetMail

Sometimes it's a little tricky to add space around images/graphics placed in emails in MagnetMail. Here's a guide to how it's done. IMPORTANT: make sure you are using Editor v.2. If it currently says "Switch Editor to v.2" you must ...

Article: Step-By-Step Guide for Changing Text Colors in MagnetMail

In my Tips for Styling Email Content post, I recommended changing your text color to improve your email content's style. Today I give...

Article: 2 Simple Tips for Styling Content in Emails

So you have a beautifully designed, professional-looking email template (perhaps you enlisted Frost Miller) to communicate with your customers/members. It's been uploaded to your email service of choice (i.e. MagnetMail, eFlyer, MailChimp, Emma,...

Article: Incorporating Web 2.0 into Event Marketing Campaigns

Everyone uses e-mail. The 5th annual AttendTrend® study conducted by Jacobs, Jenner & Kent and Frost Miller Group found that 100 percent of tradeshow marketers are using email for attendee promotion. In addition, 38 percent of marketers say they use ...