Event Management
Article: 10 Conference Planning Lessons I Learned from the Middle East
I’ve never been one to shy away from a challenge, which probably earned me a reputation as the “Mikey” of the organization. “Let’s give that job to Barb, she can do it! “ When I was first promoted to oversee the Conference and Meeting Service...
Article: The Specific Skills Necessary for a Virtual Emcee
The virtual emcee is similar to a traditional emcee...but there are specific skills required to connect with an audience that cannot be seen, that is...
Article: Defining The Virtual Emcee
I always say that any event requires a combination of content + engagement. The content is what gets people in the door…and the engagement is what keeps them there and makes them want to come back for more. This is extremely important when the...
Article: An Exhibitor's Letter to Santa
As an event organizer, if you were to play Santa for your attendees, exhibitors and sponsors, what would be the most coveted gifts on their Christmas list? Well, I did some holiday research to find out this season’s hot items if you are looking for a...
Also labeled: Exhibiting, Tradeshow
Article: Making the Switch
When getting to know new industry colleagues, I am always interested to learn the career path they took that led them to their current role as either an association or tradeshow/event professional. 9 times out of 10, the answer has never been t...
Also labeled: Associations, Tradeshow
Article: Technology: Friend or Foe to Tradeshow Organizers?
For years I’ve been quietly sitting on the fence monitoring how virtual conferences and tradeshows would ultimately impact the industry out of the corner of my eye. I was a little apprehensive in terms of if or how I should dip my toe into this...
Article: 4 Common Mistakes to Avoid when Marketing Your Event on Social Media
Is your organization guilty of any of these mistakes? Here's why you should change course today! Stopping Tweeting/Blogging/Facebook Immediately After the Event. The event’s over, the marketing’s over! Not so fast! Social media...
Also labeled: Social Media, Tradeshow
Article: Red Rover, Red Rover...it’s Time to Make your Tradeshow Exhibit Booth Over!
Achieving your new or revived exhibit booth is like playing a good-old game of red rover; brainstorming new ideas to get ahead of the other “team,”...
Article: How to Start Building Your Hybrid Event
Assuming that you already realize that content is king…the best way to build a hybrid event is to start at the beginning of the planning process and design your hybrid event as 1 event with 2 audiences as opposed to 2 separate events. This ensures...
Article: Why You Should Turn Your Face-to-Face Event into a Hybrid Event
I am very happy to see the perception of hybrid events shifting from “what are they” to “why do I need them?” I feel like we are getting the word out on what they are, but we still need to work on why they are valuable. Let’s face it, hybrid events...
Article: What is a Hybrid Event?
What is in a name? Unfortunately, when it comes to hybrid events many are not sure yet. A hybrid event occurs when...