Exhibiting
Article: The Specific Skills Necessary for a Virtual Emcee
The virtual emcee is similar to a traditional emcee...but there are specific skills required to connect with an audience that cannot be seen, that is...
Article: What Exhibitors Should Consider Before Using Social Media at Tradeshows
In my last blog post, I wrote about speaking to 150 marketers representing 100 companies exhibiting at the upcoming
Also labeled: Social Media, Tradeshow
Article: Social Media Can Help Tradeshow Exhibitors Build Traffic
In January, I spoke to 150 marketers representing 100 companies exhibiting at the upcoming MINExpo – one of the largest tradeshows in the country. The presentation was about how social media can fit into o...
Also labeled: Social Media, Tradeshow
Article: Defining The Virtual Emcee
I always say that any event requires a combination of content + engagement. The content is what gets people in the door…and the engagement is what keeps them there and makes them want to come back for more. This is extremely important when the...
Article: An Exhibitor's Letter to Santa
As an event organizer, if you were to play Santa for your attendees, exhibitors and sponsors, what would be the most coveted gifts on their Christmas list? Well, I did some holiday research to find out this season’s hot items if you are looking for a...
Also labeled: Event Management, Tradeshow
Article: Red Rover, Red Rover...it’s Time to Make your Tradeshow Exhibit Booth Over!
Achieving your new or revived exhibit booth is like playing a good-old game of red rover; brainstorming new ideas to get ahead of the other “team,”...
Article: How to Start Building Your Hybrid Event
Assuming that you already realize that content is king…the best way to build a hybrid event is to start at the beginning of the planning process and design your hybrid event as 1 event with 2 audiences as opposed to 2 separate events. This ensures...
Article: Why You Should Turn Your Face-to-Face Event into a Hybrid Event
I am very happy to see the perception of hybrid events shifting from “what are they” to “why do I need them?” I feel like we are getting the word out on what they are, but we still need to work on why they are valuable. Let’s face it, hybrid events...
Article: What is a Hybrid Event?
What is in a name? Unfortunately, when it comes to hybrid events many are not sure yet. A hybrid event occurs when...