International

Article: Taking Your Tradeshow International (Part 1: Research, Research, Research)

Tradeshow organizers are launching events beyond their native borders to attract new exhibitors, sponsors and attendees – and it’s often a strategy that makes great sense.  While entering a new market creates new opportunities, it also creates new...

Article: Helping an International Tradeshow Recapture its Market Share

Frost Miller Group recently developed a marketing and rebranding plan for Manila F.A.M.E. International, designed to help the semi-annual expo recapture its position as a leader in its industry. The expo showcases high quality home and fashion...