Nonprofit

Article: Branding Schmambing – What Color Are The Business Cards Anyway?

David Carrithers, vice president of marketing at Centennial Contractors Enterprises discusses the essence of branding. I was recently asked to explain what brand means to an industry association. So I shared some thinking and...

Article: Survey Says...Nonprofits Testing Social Media Benefits

Last Friday, Weber Shandwick released the results of its Social Impact Survey.  It reported that 88% of nonprofits are experimenting with social media, but...