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Public Relations

Article: Save a Tree, Use a USB

Paper press kits are so passé. I’m officially declaring the days of printing off bio sheets, fact sheets and press releases and stuffing them into company-logoed folders over. Loading all of your organization’s press information on USB drives makes...

Article: Just Added: How to Prepare Your Crisis Communications Plan

We added Edward Segal's How to Prepare Your Crisis Communications...

Article: What Tiger Teaches Businesses About PR

While Tiger Woods'...

Article: Exciting Times for PR

New media has given PR professionals more opportunities than ever to think outside the box. Last week's Ad Age article As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly...

Article: A Tradeshow's Very Own Online Newsroom

Tradeshow Web sites always include attendee pages and exhibitor pages, but what about media pages? Even if the show organizer has the requisite online newsroom for all facets of its business, tradeshows need separate, focused online newsrooms. Make...

Article: Tradeshows Need Publicity Too

Public relations is an important element in a tradeshow's marketing strategy, yet is too often pushed to the back burner. Media coverage adds to your show's credibility and helps you reach prospects that you might miss with direct mail or email. To...

Article: Public Relations 101

Adding public relations to your marketing communications plan is a great way to promote your products and services.