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Public Relations

Article: Associations: Resolve to Beef Up Your Newsrooms This Year

I’ve haven’t blogged about online newsrooms in a while, but as I built the navigation for an association client’s new website’s newsroom, I got to thinking about how much associations can really benefit from a strong newsroom. Associations have just...

Article: Are You Prepared for a Scary PR Situation?

You hope to never encounter your biggest PR nightmare, but if you do, it's best to be ready. That's why working with your PR team to prepare a crisis communications plan ahead of time is never a wasted exercise.  Take the time to think about what...

Article: Keeping Up with the Right Contacts

As we all know, the media industry is constantly changing. In online, print and broadcast, there are countless mergers, position switches, shifts from print to online, new websites, and the unfortunate end of publications every single day. To some,...

Article: Gaining Online Attention through Blogger Relations

You’re likely familiar with the term, “media relations”. You and your PR team work with reporters to cultivate reciprocal relationships of sharing news and expert information. Strong, positive, trusting relationships take years to...

Article: Save a Tree, Use a USB

Paper press kits are so passé. I’m officially declaring the days of printing off bio sheets, fact sheets and press releases and stuffing them into company-logoed folders over. Loading all of your organization’s press information on USB drives makes...

Article: Just Added: How to Prepare Your Crisis Communications Plan

We added Edward Segal's How to Prepare Your Crisis Communications...

Article: What Tiger Teaches Businesses About PR

While Tiger Woods'...

Article: Exciting Times for PR

New media has given PR professionals more opportunities than ever to think outside the box. Last week's Ad Age article As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly...

Article: A Tradeshow's Very Own Online Newsroom

Tradeshow Web sites always include attendee pages and exhibitor pages, but what about media pages? Even if the show organizer has the requisite online newsroom for all facets of its business, tradeshows need separate, focused online newsrooms. Make...

Article: Tradeshows Need Publicity Too

Public relations is an important element in a tradeshow's marketing strategy, yet is too often pushed to the back burner. Media coverage adds to your show's credibility and helps you reach prospects that you might miss with direct mail or email. To...

Article: Public Relations 101

Adding public relations to your marketing communications plan is a great way to promote your products and services.