Frost Miller Group

Research

Article: Be Happy, Make Money.

The feature article in the current Harvard Business Review: “The Value of Happiness – How Employee Well-Being Drives Profits,” offers a compelling argument for the bottom-line benefits of engendering happi...

Article: Taking Your Tradeshow International (Part 1: Research, Research, Research)

Tradeshow organizers are launching events beyond their native borders to attract new exhibitors, sponsors and attendees – and it’s often a strategy that makes great sense.  While entering a new market creates new opportunities, it also creates new...

Also labeled: International, Strategy, Tradeshow