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Social Media

Article: 2012 Social Media Watch List

In the midst of all new technology and social media platforms being created these days, I want to briefly reflect on this year’s social media trends and how they will affect the marketing and PR realm in 2012.

Article: 4 Common Mistakes to Avoid when Marketing Your Event on Social Media

Is your organization guilty of any of these mistakes? Here's why you should change course today! Stopping Tweeting/Blogging/Facebook Immediately After the Event. The event’s over, the marketing’s over! Not so fast! Social media...

Article: Keeping Up with the Right Contacts

As we all know, the media industry is constantly changing. In online, print and broadcast, there are countless mergers, position switches, shifts from print to online, new websites, and the unfortunate end of publications every single day. To some,...

Article: How to Start Building Your Hybrid Event

Assuming that you already realize that content is king…the best way to build a hybrid event is to start at the beginning of the planning process and design your hybrid event as 1 event with 2 audiences as opposed to 2 separate events. This ensures...

Article: Why You Should Turn Your Face-to-Face Event into a Hybrid Event

I am very happy to see the perception of hybrid events shifting from “what are they” to “why do I need them?” I feel like we are getting the word out on what they are, but we still need to work on why they are valuable. Let’s face it, hybrid events...

Article: Gaining Online Attention through Blogger Relations

You’re likely familiar with the term, “media relations”. You and your PR team work with reporters to cultivate reciprocal relationships of sharing news and expert information. Strong, positive, trusting relationships take years to...

Article: Social Media Burgers?!?

It’s coming to Madison Ave in September! According to Nick Bilton’s blog, here’s how it works:

Article: You've Got to Have Friends

Kevin and I recently gave a presentation on beginning social media for business, You’ve Got To Have Friends. There’s a lot more to know than what we were able to cover in the...

Article: All Social Networks Lead to Your Website (Part II)

Two weeks ago, I wrote All Social Networks Lead to Your Website, sparked by my feelings on the limitations of Facebook for B-to-B marketers. Well, wouldn’t you...

Article: All Social Networks Lead to Your Website

I read this blog post—Five Reasons Why Facebook will Never Replace Your Website—and I can’t agree more. I shudder when people ask why they...

Article: Say Goodbye to Yesterday

Did you notice how the term Web 2.0 mysteriously vanished from our vocabulary in 2010? On this last business day of the year, that leads me to ponder, what will go by the wayside in 2011? It’ll be something that we think we can’t live without for...

Article: A Picture’s Worth a Thousand Words…and You Don’t have to Rely on the Media to Create it for You

Traditionally, photos and videos have been a pricey option for businesses when creating advertising or public relations messages. It involved hiring photographers and videographers and even models to capture that perfect shot. Luckily today we’ve...

Article: The Case for Social Media in Construction

It's not just idle chit chat or a waste of time. Millions of people access social networks every day to get real information. Some construction companies are making full use of social media's marketing benefits. If you're one of them, this...

Article: Whispering Words of Wisdom after a Year in the Corporate Blogosphere

Now that FMG has been maintaining its corporate blog for over a year, I thought I'd take a moment to reflect on a few things we've observed about blogging as a company. If you feel like your corporate blog is dragging, refresh your approach with...

Article: Get Noticed with Web 2.010

If you think new customers don't know where...

Article: Time to Upgrade to Web 2.010

If you've been waiting to see where new media...

Article: A Little Birdy Told Me...Twitter Topics for Tradeshows

We know social media is a great marketing tool for tradeshows. Once you start an account regular maintenance is the key to success. As you're planning the event, the Twitter account moves to last on your to-do list. The hardest part of regular...

Article: Social Media Policy Part II- FMG’s Policy Includes…

Frost Miller's policy is official, and, as I wrote in a post about developing our social media policy, I'm sharing the outcome. While each organization's policy...

Article: Social Media Policy- What Would You Include?

We put the cart before the horse on this one - launching our blog and interacting on

Article: Getting Started with Social Media Strategy

In recent posts, I've discussed the importance of strategy, no matter which marketing tactic you employ. Strategic thinking is essential before your business engages in any type of digital marketing--especially social media--because the results are...