Intranet | File Transfer

Tradeshow

Article: A Little Birdy Told Me...Twitter Topics for Tradeshows

We know social media is a great marketing tool for tradeshows. Once you start an account regular maintenance is the key to success. As you're planning the event, the Twitter account moves to last on your to-do list. The hardest part of regular...

Article: Helping an International Tradeshow Recapture its Market Share

Frost Miller Group recently developed a marketing and rebranding plan for Manila F.A.M.E. International, designed to help the semi-annual expo recapture its position as a leader in its industry. The expo showcases high quality home and fashion...

Article: Exhibitor Participation in Attendee Promotion

It's always inspiring to see someone solve a problem in a win-win way. Evan Shubin (www.resultsdotnow.com/rn_bios.htm) has done this in the tradeshow industry with the launch of Exhibitor...

Article: A Tradeshow's Very Own Online Newsroom

Tradeshow Web sites always include attendee pages and exhibitor pages, but what about media pages? Even if the show organizer has the requisite online newsroom for all facets of its business, tradeshows need separate, focused online newsrooms. Make...

Article: The Show Must Go On

Last week, Tradeshow Week's quarterly report confirmed what many show organizers are already experiencing—there are fewer attendees and smaller exhibit halls...

Article: Market Segmentation Increases Revenue

Segmentation is a critical part of marketing strategy, particularly during down economies when buyers need to make difficult decisions about what to buy and what to do without. Promoting benefits of your products or services that are specific to...

Article: Tradeshows Need Publicity Too

Public relations is an important element in a tradeshow's marketing strategy, yet is too often pushed to the back burner. Media coverage adds to your show's credibility and helps you reach prospects that you might miss with direct mail or email. To...

Article: A Show's Success Starts with Research

Convention & Exhibition Industry Expert Sam Lippman offers suggestions for making a show a success: Successful show managers use research to determine their exhibition's top three attendee cohorts.

Article: Incorporating Web 2.0 into Event Marketing Campaigns

Everyone uses e-mail. The 5th annual AttendTrend® study conducted by Jacobs, Jenner & Kent and Frost Miller Group found that 100 percent of tradeshow marketers are using email for attendee promotion. In addition, 38 percent of marketers say they use ...