Tradeshow
Article: Off to a Running Start!
Our clients do fascinating work in all sorts of different industry sectors. Each month, we’ll feature a few interesting news highlights here in our blog. In January, our clients started the New Year off running…some literally. APCO...
Article: An Exhibitor's Letter to Santa
As an event organizer, if you were to play Santa for your attendees, exhibitors and sponsors, what would be the most coveted gifts on their Christmas list? Well, I did some holiday research to find out this season’s hot items if you are looking for a...
Also labeled: Event Management, Exhibiting
Article: Making the Switch
When getting to know new industry colleagues, I am always interested to learn the career path they took that led them to their current role as either an association or tradeshow/event professional. 9 times out of 10, the answer has never been t...
Also labeled: Associations, Event Management
Article: Technology: Friend or Foe to Tradeshow Organizers?
For years I’ve been quietly sitting on the fence monitoring how virtual conferences and tradeshows would ultimately impact the industry out of the corner of my eye. I was a little apprehensive in terms of if or how I should dip my toe into this...
Article: 4 Common Mistakes to Avoid when Marketing Your Event on Social Media
Is your organization guilty of any of these mistakes? Here's why you should change course today! Stopping Tweeting/Blogging/Facebook Immediately After the Event. The event’s over, the marketing’s over! Not so fast! Social media...
Also labeled: Event Management, Social Media
Article: Red Rover, Red Rover...it’s Time to Make your Tradeshow Exhibit Booth Over!
Achieving your new or revived exhibit booth is like playing a good-old game of red rover; brainstorming new ideas to get ahead of the other “team,”...
Article: How to Start Building Your Hybrid Event
Assuming that you already realize that content is king…the best way to build a hybrid event is to start at the beginning of the planning process and design your hybrid event as 1 event with 2 audiences as opposed to 2 separate events. This ensures...
Article: Why You Should Turn Your Face-to-Face Event into a Hybrid Event
I am very happy to see the perception of hybrid events shifting from “what are they” to “why do I need them?” I feel like we are getting the word out on what they are, but we still need to work on why they are valuable. Let’s face it, hybrid events...
Article: What is a Hybrid Event?
What is in a name? Unfortunately, when it comes to hybrid events many are not sure yet. A hybrid event occurs when...
Article: 3 Ways to Green Your Tradeshow with Carbon Offsets
Recently, our client, Potomac Valley Brick, offset the carbon emissions from its BrickStainable Awards Ceremony by purchasing carbon offsets from...
Also labeled: Going Green, Construction
Article: Taking Your Tradeshow International (Part 1: Research, Research, Research)
Tradeshow organizers are launching events beyond their native borders to attract new exhibitors, sponsors and attendees – and it’s often a strategy that makes great sense. While entering a new market creates new opportunities, it also creates new...
Article: Top 250 Tradeshows of 2010
We are happy to see that Trade Show News Network (TSNN) has filled the void left by the exit of Trade Show Week in ranking the largest shows in the industry. This list is a valuable gauge of the tradeshow industry's strength as well as the strength...
Article: Touches from the Destination City Make Your Event Memorable
Last night, as Kevin and I followed a marching band from the IAEE opening general session to the opening night reception a few blocks away; we were handed beads, Hurricanes and doused with confetti. While not...
Article: 5 Considerations for Event Digital Marketing Strategies
Rachael Wimberly’s article, “Report Indicates More Events Embracing Digital Media” in TSNN last week says 72% of show organizers expect to have a digital event strategy in place by the end of...
Also labeled: Digital Marketing, Strategy
Article: Tradeshows Continue to Provide Essential Value
In the past couple months I have attended three exhibitions and conventions serving three different industries, and I have been left with one crystal clear observation – tradeshows are as strong as ever. There is
Article: A Little Birdy Told Me...Twitter Topics for Tradeshows
We know social media is a great marketing tool for tradeshows. Once you start an account regular maintenance is the key to success. As you're planning the event, the Twitter account moves to last on your to-do list. The hardest part of regular...
Also labeled: Social Media
Article: Helping an International Tradeshow Recapture its Market Share
Frost Miller Group recently developed a marketing and rebranding plan for Manila F.A.M.E. International, designed to help the semi-annual expo recapture its position as a leader in its industry. The expo showcases high quality home and fashion...
Also labeled: International, Strategy
Article: Exhibitor Participation in Attendee Promotion
It's always inspiring to see someone solve a problem in a win-win way. Evan Shubin (www.resultsdotnow.com/rn_bios.htm) has done this in the tradeshow industry with the launch of Exhibitor...
Article: A Tradeshow's Very Own Online Newsroom
Tradeshow Web sites always include attendee pages and exhibitor pages, but what about media pages? Even if the show organizer has the requisite online newsroom for all facets of its business, tradeshows need separate, focused online newsrooms. Make...
Also labeled: Public Relations
Article: The Show Must Go On
Last week, Tradeshow Week's quarterly report confirmed what many show organizers are already experiencing—there are fewer attendees and smaller exhibit halls...