Enten's presence "a huge step" in firm's evolution.

BETHESDA, MD October 5, 2009-Businesses that target consumers now have a new marketing communications firm they can rely on now that Jon Enten has joined Frost Miller Group as a vice president. 

Enten will help Frost Miller expand beyond its business-to-business focus to include business-to-consumer clients. The firm will also increase its digital capabilities, focusing more resources on interactive and online channels.

Bethesda, MD-based, Frost Miller Group provides strategic planning, graphic design, copywriting, Web development, public relations, advertising, and media planning and placement. For 17 years it operated primarily in the business-to-business space for clients in the association, construction, professional services, technology, and trade show sectors.

"Jon Enten has a legacy of leadership in the advertising and marketing industry as well as in the community as a whole," said Kevin Miller, president of Frost Miller Group. "He is a master at campaign strategy and has developed memorable and inspired creative."

Previously, Enten owned Bethesda, MD-based Enten & Associates where he devoted his time to client strategic planning, creative direction of agency work and agency management responsibilities.

For more than 20 years Enten produced campaigns for dozens of regional and national companies, including MasterCard, University of Maryland University College, MCI, Microsoft, IBM, Fitzgerald Auto Malls, Kane Office Movers and National Recreation and Parks Association, among many others. Prior to that, he was creative services director in the advertising department at Giant Food, a Washington, D.C. based food retailer. There, Jon was responsible for the initial development of Giant Foods' product branding program.

Enten has served on the board of The Treatment and Learning Centers, The Corporate Volunteer Council of Montgomery County, and is currently on the board of The Montgomery County Public Schools Educational Foundation and the Montgomery County Conference and Visitors Bureau. 

"I have admired the work of Frost Miller for many years and so joining with them is going to be a good fit," says Jon Enten. "As the world of traditional advertising and marketing continues to turn upside down, we intend to create new capabilities in areas of digital marketing, alternative media and strategies for the future of business. Things just don't work the way they used to and we want to continue to be a valued partner to our current and future clients."

As vice president at Frost Miller Group, Enten's responsibilities will include creative and strategy management and business development, with an emphasis on adding consumer advertising clients to the agency.

"Adding Jon Enten is a huge step in the evolution of Frost Miller Group from a firm that specializes in business-to-business marketing, to a more diversified, fully integrated marketing communication firm," added Miller. "We're thrilled to have him on our team."

About Frost Miller Group

Since 1992, Bethesda, MD-based agency Frost Miller Group provides branding, marketing research, strategy, graphic design, copywriting, Web development, public relations, and media planning and placement. Among its clients are National Mining Association, Centennial Contractors Enterprises, Association for Public Safety Communications Officials and Naylor/CMG. Frost Miller Group is listed on the Washington Business Journal's List of the region's Top Advertising Agencies. More information is available at www.frostmiller.com.