Frost Miller Group will present “Is Social Media for You?” at MINExpo’s Exhibitor Briefing Tomorrow

BETHESDA, MD—January 18, 2012— Integrated marketing communication firm Frost Miller Group (FMG) will give a social media presentation to MINExpo International exhibitors at the Exhibitor Briefing tomorrow in Las Vegas.

On January 19, Frost Miller will present “Is Social Media for You?” a session examining the most common social media tools used in business today and how to integrate them into an exhibitor marketing plan. It will include a checklist of items to review before implementing a campaign, specific examples and case studies highlighting how to use social media at tradeshows, and thoughts on how to integrate a social media campaign with other promotional efforts.

Bethesda, Md.-based FMG has implemented successful integrated national and international campaignsfor companies such as Potomac Valley Brick’s BrickStainable competition and Affinity Center International, who used social media to help launch its new products at a major tradeshow in 2011.

Elizabeth Johnson, FMG’s director of public relations and content development said, “The benefits of social media extend well beyond the number of Twitter followers or likes on a Facebook page if planned, executed and carried through properly. The show is a great opportunity for attendees and exhibitors to communicate online, develop valuable partnerships and foster business relationships before, during, and after MINExpo.”

is the world's largest and most comprehensive exposition dedicated to mining equipment, products and services. The presentation will be held at the Mirage Hotel during MINExpo’s Exhibitor Briefing, January 18-19, 2012 and those unable to attend can follow the session by using the hashtag #socialmine, or following @MINExpo2012 and @frostmiller. The briefing is an opportunity for all exhibitors to hear from experts about how they can optimize their MINExpo investment and gain the best results from the show.

The 2012 MINExpo show will be held at the Las Vegas Convention Center September 24-26, 2012. To learn more about MINExpo, visit www.minexpo.com. To learn more about Frost Miller Group and social media, visit www.frostmiller.com.

About Frost Miller Group

Founded in 1992, Bethesda, MD-based integrated marketing communications agency Frost Miller Group provides strategy, branding, graphic design, copywriting, digital marketing and web development, social media, public relations, and media planning to its regional, national and international clients. Among its clients are National Mining Association, Association for Public Safety Communications Officials, Potomac Valley Brick’s BrickStainable Design Competition, National Venture Capital Association and Naylor/CMG. Frost Miller Group is listed on the Washington Business Journal’s List of the region’s Top Advertising Agencies. More information is available at www.frostmiller.com or on Twitter @frostmiller.

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