National Mining Association’s MINExpo INTERNATIONAL®

Every four years, the entire industry converges on Las Vegas with all the equipment- large and small to one of the nation's largest tradeshows! For the 2004 Expo, we freshen the brand and developed exhibitor and attendee promotions that dramatically increased international attendance to nearly 41% of overall attendance. In 2008, we  implemented a new sponsorship program and achieved record setting attendance. The 2012 campaign is underway and includes a social media campaign. The show has already grown to more than 700,000 net-square-feet.